MEGA dares women who best personify natural beauty to empower themselves by showing off their most natural un-filtered beauty, as a support for Hana's nationwide digital campaign #NoFilterBeauty.
The Japanese beauty brand Shokubutsu offers women HANA Shampoo which uses 100% all-natural ingredients that goes beyond quick fixes through sustainable solutions and long-lasting effects to bring your hair back to its natural state--the way nature intended it to be. As HANA's brand manager Norman Mier puts it "We want to showcase hair in its natural glory."
Focus on what makes you naturally beautiful, without the retouching, studio lights, heavy makeup, and most especially. the digital tweaking, and just dare to go out in your most natural look!
Real beauty is effortless. It's not about transforming into the look that isn't you, but rather real beauty is all about how you take good care of your well-being--just the way HANA takes good care of my hair. #NoFilterBeauty #HanaShampoo
Photos (c) Jessica Murphy
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