Here are the things she has taught me so far:
1. Know your worth. Don't microscope your work into only your job description. Look at the bigger picture! See how your work contributes to the company and to the society. Be involved with how the company as a whole wants to succeed and you'll find yourself motivated to go to work everyday, without thinking of the usual work cycle. Know that this company NEEDS you!
2. Everyone must think like a marketer. Don't look at marketing as if it's only a department, encourage and train all your employees to think like a marketer!
3. Be best friends with your market. Personify and individualize your market and name it. Then it's time to get to know her, know what she wants, know what she needs, give it to her. Fall in love with the market! Keep the market in mind--all the time. At all times. Like what you do when you're in love.
4. Ssshhhh! More sales are made by listening than talking. Don't just do sales-talking, also do more sales-listening.
5. Hire journalists. People just love and rave for stories. They just do.
6. Take care of your name. Your name is your brand, once you're published, you're there already. Stick to your core values! And always look good. And by good, she meant GOOD...like. Fabulous!
7. Stick
to your moral values. As I quote her, “When you don’t do things
the right way, they enchain you—you go to jail, get into all sorts of scrapes,
shady business deals, drugs; kung ano-ano ang mangyayari sayo. If your
principles are good and your moral values are intact, somehow you will be
successful. The foundation is firm.”
8. Never
allow yourself to be bullied. In this (show business) industry, you
will definitely find yourself in a situation where you are intimidated and
pulled down by people on purpose. Don’t let them—but don’t stoop down and
fight. Just smile, keep your chin up and let them know that you are not a rag
to step on, by speaking up in a way that is FIRM and fierce but is also GRACEFUL and sweet.
And hey, happy weekend!
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